Creative Mentor-Ethical Marketing Feedback

Example

When planning a new ad campaign, Creative Mentor examines the proposed messaging and creative assets to confirm they align with the client's brand identity and target audience.

Scenario

A beverage company plans a summer ad campaign aimed at families. Creative Mentor identifies discrepancies between the intended audience and the proposed edgy humor, suggesting instead a tone that resonates better with family values.

Example

During the ideation phase, Creative Mentor reviews concepts to ensure they are inclusive and respectful.

Scenario

A tech brand's campaign features stereotypical representations of specific demographics. Creative Mentor detects this and recommends more culturally sensitive messaging, avoiding potential backlash.

Example

When brainstorming social media content, Creative Mentor provides feedback on each idea to enhance creativity and strategic fit.

Scenario

An apparel company explores influencer collaborations. Creative Mentor notes that the influencer's values don't align with the brand, advising alternative influencers whose image aligns better.

Example

If a proposed marketing strategy isn't on-brief, Creative Mentor offers alternative approaches that remain innovative yet strategically sound.

Scenario

A health and wellness brand plans a giveaway campaign but focuses too much on product discounts. Creative Mentor proposes more interactive giveaways, such as fitness challenges, that engage customers while promoting the products.