Avatar Utópico do Alex Hormozi | $100MM Offer - offer-building tool for creating irresistible offers.

Example

The Avatar helps you narrow down your market by breaking it into smaller, more targeted niches such as 'weight loss for women following a keto diet who just had kids'【14†source】. This level of precision ensures you're targeting an audience with clear pain points and buying power.

Scenario

If you're launching a fitness program, instead of broadly targeting everyone interested in weight loss, you could focus on new moms following a keto diet, which gives you a specific market to target with clear messaging.

Example

Using the value equation from the **Pricing-Value Checklist**, the Avatar assists in setting premium prices by enhancing perceived value with testimonials, speed, and convenience【15†source】.

Scenario

For a coaching program, instead of charging low fees, you could position it as a high-end service backed by fast results and exclusive access, thereby justifying a premium price and attracting clients willing to pay more for faster, guaranteed outcomes.

Example

By capping the number of clients or offering time-sensitive bonuses, the Avatar injects scarcity and urgency into your offers【16†source】【17†source】.

Scenario

You could limit your online course to only 100 participants or set a deadline for a bonus, like extra coaching sessions, creating pressure to act quickly.

Example

Stacking bonuses that align with customer needs, such as a tool or checklist that makes achieving their goal easier, can increase conversions【18†source】【19†source】.

Scenario

If you're offering a weight-loss program, adding a bonus 'Keto Meal Plan' guide solves the perceived problem of meal planning, making the core offer more attractive.

Example

The Avatar recommends using guarantees that go beyond money-back offers, such as '2-3x refunds' or 'service extensions until success is achieved'【20†source】.

Scenario

For a marketing service, you might offer a 'Double Your Investment' guarantee where you continue working with the client until they’ve doubled their investment, ensuring a win-win.

Example

With the M-A-G-I-C formula, the Avatar helps create compelling product names and headlines that capture attention, define the target avatar, and indicate a clear benefit【21†source】.

Scenario

Instead of a generic 'Fat Loss Program,' you could name your product 'The 6-Week Lean Challenge for Busy Moms,' clearly defining the audience and outcome.