In-Store Merchandising-In-Store Merchandising Guide

Example

Arranging products according to color, size, or theme to create visually appealing displays.

Scenario

In a clothing store, summer wear might be grouped together in a bright, sunny section of the store during warmer months, using mannequins dressed in the latest styles to showcase how individual pieces can be combined.

Example

Placing new or promotional items in high-traffic areas to grab customer attention.

Scenario

A grocery store might place seasonal fruits and vegetables at the store's entrance, making them the first products customers see, thereby capitalizing on their freshness appeal to encourage purchases.

Example

Designing signs that are visually striking and informative, guiding customers to products and promotions.

Scenario

Electronics retailers often use dynamic digital signage to highlight new releases or special offers, with clear, concise messaging that directs customers to where these items can be found within the store.

Example

Implementing planograms to ensure products are placed according to a predefined layout that enhances product visibility and accessibility.

Scenario

In a pharmacy, over-the-counter medications might be organized by use case (e.g., cold and flu, allergies), with best-selling items placed at eye level and lesser-known brands below, making it easier for customers to find what they need.